Key Flag awarded to Fishheart fishway

The Association for Finnish Work has awarded the Key flag symbol to Rovaniemi-based Fishheart Ltd.’s Fishheart fishway in recognition of a product made in Finland. Fishheart fishway is a floating hydraulic fishway that enables fish to migrate to spawn past dams and other obstacles. The innovation also helps hydropower plants use their water resources efficiently.


Fishheart-fishway at Leppikoski powerstation. Photo credit: Mikko Törmänen 


The Key Flag is a sign of Finnish work. The symbol can be awarded to a product that has been made in Finland. In addition, the right to use Key Flag Symbol can be awarded to products with a minimum domestic content of 50 per cent of its break-even cost. The calculation takes into consideration all costs related to the product.

- Being Finnish is very important to us at Fishheart Ltd., and the Finnish corporate culture is a significant selling point on the international market. We are proud of our Finnish innovation, the Fishheart fishway as well as how we are creating employment in Finland. With the Key Flag symbol, we want to be involved in increasing appreciation of Finnish work and products internationally, says Mika Sohlberg, Sales Director of Fishheart Ltd.


The Key Flag symbol is well known and appreciated in Finland


The Key Flag symbol is very well known in Finland. According to a study conducted by the Association for Finnish Work, practically all Finnish consumers and business executives know the Key Flag symbol. The majority of Finns (75%) also state that the Key Flag symbol has a positive impact on their purchasing decisions. Approximately half of the Finnish population associate the symbol with responsibility.

Marketing Manager Reetta Mentu of the Association for Finnish Work states that people regard buying domestic products as a way of influencing society and a responsible value choice that contributes to Finnish competitiveness and prosperity.

“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility, and employment. With the Key Flag symbol, companies can communicate important values to their customers and other stakeholders. 92 per cent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,” explains Reetta Mentu.


Further information


Mika Sohlberg, myyntijohtaja, Kalasydän Oy, 050 010 3344

Reetta Mentu, Marketing Manager, the Association for Finnish Work, tel. +358 50 561 5030,


Fishheart Ltd. is founded in 2016 and the company’s home base lies in Rovaniemi. Fishheart offers solutions to improve the living conditions of migratory fish in built rivers.

The Key Flag symbol is a mark of origin awarded to products made in Finland and services produced in Finland. The Key Flag symbol is carried by around 5,000 different products, product groups and services.

The Association for Finnish Work endeavors to increase the appreciation of Finnish work and to further the success of Finnish work. Our duty is to promote employment in Finland.